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Omniture Supports Expanded Google URL Format for Organic Search Rankings

Omniture SiteCatalyst Rich Organic Keyword Reporting and Analytics Addresses the Challenge of Balancing Organic vs. Paid Search

OREM, UT -- (Marketwire) -- 05/06/09 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Omniture is providing new reporting capabilities in Omniture SiteCatalyst® that segment reports by organic keyword rankings, providing a deeper level of insight for balancing organic vs. paid search efforts, further optimizing ad spend.

When consumers perform an organic search on Google and click on a result, rank and keyword data is now being passed to Omniture SiteCatalyst. Search marketers are able to view organic keyword reports alongside paid search and other online analytics in SiteCatalyst to make data-driven decisions for online marketing initiatives. This data provides a way for search marketers to also measure the performance of individual organic keywords and adjust search engine optimization to move up in search result rankings.

According to eMarketer, search engine optimization, or SEO, is cost-effective and functional across all search engines. "Internet users prefer organic listings to paid search. They generally find them more relevant -- or simply more acceptable -- than advertising," said David Hallerman, eMarketer senior analyst. "Therefore, they tend to click on organic results more often than on paid search ads."

"Omniture is taking advantage of Google's ability to capture and share organic search rankings by providing meaningful online analytics that benefit search marketers," says Brett Error, Chief Technology Officer and Executive Vice President of Products for Omniture. "This added reporting functionality will help marketers measure the value of organic keyword optimization efforts and their impact on visitor site performance."

This capability will be available to all new and existing Omniture customers through Omniture SiteCatalyst, an online analytics interface which provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst is a key component of the Omniture Online Marketing Suite.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact
Jamie Stum
Email Contact

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