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AGNPRO Delivers Innovative and Interactive Digital Signage Network for BarNet Digital

AGNPRO Delivers Innovative and Interactive Digital Signage Network for BarNet Digital

NEW YORK, NY -- (MARKET WIRE) -- 11/09/05 -- AGN Professional (AGNPRO), a leading provider of innovative digital signage solutions, in partnership with BarNet Digital Inc., based in Toronto, today announced the unveiling of a unique and interactive digital signage network that reaches bar and nightclub patrons.

BarNet is a national digital signage network that delivers value-added programming to patrons waiting for service in bars and nightclubs. It is an innovative medium that allows club owners, promoters and advertisers to creatively and effectively communicate with their customers.

While club owners can enhance the bar experience for their patrons, advertisers can reach hundreds-of-thousands of 18-34 year olds right in the heart of their own territory -- the bars and clubs where they choose to enjoy themselves.

In addition to engaging content and advertising, there is a new digital signage feature. Working closely with AGNPRO/digiSignage, BarNet Digital's technology provider Lutec Display Technologies Inc., also of Toronto, developed a function allowing patrons of the club to send SMS text messages from their mobile phones which can be delivered to the media player and displayed on LCD screens throughout the club. AGNPRO is the technology partner with Lutec Display Technologies in this innovative digital signage solution. The core of the solution is the compact but powerful AGNPRO/digiSignage NMP Network Media Processor and Adfotain Central Management Server Software used to manage and distribute content over the network.

This innovative and interactive messaging is a big step forward in connecting with the customer through digital signage. This feature, conceptualized by BarNet Digital founder Brandon Lu, allows patrons to send "Text Flirts" and interact with others at the bar or club. A patron can use their cell phone to send an SMS flirt message that will be posted on the screens to be viewed by a hopefully receptive target. Running in the background is the AGNPRO/digiSignage system which takes the SMS message and displays it on top of Flash animation or video content created with a window for the dynamic text to appear. The "Text Flirt" is preceded by a sponsor of the "Text Flirt." The fifteen second "Text Flirt" message appears on the screen approximately once per minute.

Between the messaging, advertising and entertainment, content will displayed on the screens during peak club hours, from approximately 9:30 pm to 2:00 am, Thursday through Saturday. There are 6 to 12 screens ranging in size from 19" to 42" in each club.

"We are changing the way patrons view and behave within a digital signage environment," says BarNet Digital's President, Brandon Lu. "This ability to engage the customer on a different, much more captivating level is unique to the advertising industry and will be very effective. The response from our current advertisers has been enthusiastic which is a good gauge for future deployments."

The new network has been in development for nine months. AGNPRO was brought in initially to provide hardware and software to play and manage content, but then expanded their role to provide custom development for BarNet Digital in conjunction with Lutec Display Technologies. "We saw the simplicity in the hardware and software which was the deciding factor for us to work with AGNPRO. And, we knew we were developing a customized solution for this application and we needed a company that was flexible, smart and could understand our vision."

The network is currently installed in 50 locations throughout downtown Toronto and Montreal with new installations currently occurring in Vancouver. BarNet Digital estimates a deployment of 300 sites by end of 2006.

Minson Chen, President and CEO of AGN Professional (AGNPRO), says, "BarNet Digital has a unique vision for using digital media in a wide variety of environments. This innovative thinking will push the industry forward with better and more versatile products which, as a company, we will embrace. We are proud to be partnered with BarNet and Lutec for this exciting launch."

About AGNPRO - AGN Professional (AGNPRO) provides simple and effective dynamic digital signage solutions for the retail, hospitality, financial, transportation and education markets. Products include compact centrally managed network media players, standalone media players, intuitive web based content management and distribution software and application hosting services. AGNPRO also provides value added professional display solutions to niche and specialty markets, such as Security Video Surveillance, Pro AV and Industrial markets. Visit us online at

Editorial contact:

AGNPRO Marketing
Email Contact

AGN Professional (AGNPRO)
156 Fifth Avenue Suite 434
New York, NY 10010 USA

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